FIVE STEPS. ONE TRANSFORMATION.
Tap any step to expand.
- Free account — no card required to start.
- Works on any modern mobile or desktop browser.
- Connect Google Fit whenever you're ready.
- 12-question deep dive into goals, history and obstacles.
- Body stats, training level and equipment captured.
- We use it to personalise every workout and habit prompt.
- Weekly training split built around your schedule.
- Macro targets and meal ideas matched to your goal.
- Recovery, sleep and mindset cues baked in.
- Daily Mission keeps the streak honest.
- Deluxe Score shows your weekly momentum.
- Unlock tiers: Bronze → Gold → Deluxe.
- Find a partner matched to your goal and timezone.
- Join monthly challenges with leaderboard prizes.
- Private members-only feed — no noise, only signal.
NOT ANOTHER FITNESS APP.
A LUXURY SELF-IMPROVEMENT ECOSYSTEM.
You're not signing up for another workout tracker. You're joining a movement built around six pillars that compound into the deluxe version of you.
IT'S NOT JUST AN APP.
IT'S A NEW WAY OF CONNECTING PEOPLE.
Deluxe Fitness was created for people who want more from themselves — mentally, physically, and in every area of life. Whether your goal is fat loss, muscle building, confidence, consistency, or simply becoming the strongest version of yourself, this platform is designed to push you forward every single day.
Every workout completed. Every streak maintained. Every goal achieved. It all builds the person you're becoming. This is not just an app. This is a movement.
DISCIPLINE. TRANSFORM. BECOME DELUXE.
EVERY DAY, A MISSION.
Most fitness apps give you a workout. Deluxe gives you a mission — a curated stack of physical, mental and social tasks that move the needle every single day.
Tick them off. Build the streak. Earn the score.
- Drink 3L water
- Walk 8,000 steps
- Complete workout
- Read 10 pages
- Check in with the community
ONE NUMBER. YOUR ENTIRE DAY.
Your signature metric. Out of 100. Every category adds up — and the leaderboard sees it.
BUILT FOR THOSE WHO DEMAND MORE.
SMART WORKOUTS
AI-personalised routines built around your level, equipment, and goals.
ELITE COMMUNITY
Connect, share progress, and motivate each other inside a private, members-only feed.
PROGRESS TRACKING
Weight, calories, streaks and body stats — visualised on premium dark charts.
AI COACH
24/7 personalised guidance, form tips, and discipline-led motivation.
REWARDS SYSTEM
Badges, benefits and leaderboard placement for those who keep showing up.
NUTRITION
Calories, macros and hydration goals tracked with effortless precision.
DELUXE VS EVERYTHING ELSE.
MyFitnessPal tracks. Nike trains. Fitbod programs. YouTube entertains.
Deluxe makes you become someone new.
| Feature | Deluxe | MyFitnessPal | Nike Training | Fitbod | YouTube |
|---|---|---|---|---|---|
| Personalized AI coach with memory | ● | — | — | — | — |
| Discipline-led tier progression | ● | — | — | — | — |
| Tangible rewards (gear, coaching, events) | ● | — | — | — | — |
| Workouts + nutrition + community | ● | ◐ | — | — | — |
| Members-only transformation community | ● | — | ◐ | — | — |
| Built around identity, not just exercise | ● | — | — | — | — |
| Strength programming for all levels | ● | — | ● | ● | ◐ |
| Calorie & macro tracking | ● | ● | — | — | — |
DESIGNED FOR EVERY DAY YOU SHOW UP.
CONNECT. MOTIVATE. ACHIEVE.
Welcome to the Deluxe Community.
CONNECT
Find like-minded fitness partners on the same journey.
SHARE
Share progress, lifts and wins. Motivate others to push harder.
SUPPORT
Grow together. Stay accountable. Become unstoppable.
DISCIPLINE PAYS.
Every session, streak and milestone unlocks tangible benefits. The more you show up, the more Deluxe gives back.
BRONZE
500 points
Transformation Level badge plus partner discounts in the rewards catalogue.
GOLD
5,000 points
Deluxe kit, a 1:1 coaching call and members-night invitations.
DELUXE
12,000 points
Top Transformation Level, plus Signature membership months redeemable with points.
BUILT FOR THE LONG GAME.
Every programme, prompt and challenge on Deluxe comes from real gym-floor conversations — not guesswork.
Your coach tracks your goals, streaks and check-ins over time, so guidance gets sharper the longer you train.
We're onboarding our first 100 founding members deliberately — so the community stays close and accountable.
FOUNDING MEMBERS. YOUR FACE HERE.
We're selecting our first cohort of Founding Members. The first 100 to commit and complete a 90-day transformation will be featured here — story, stats, and all.
DISCIPLINE TODAY. DELUXE FOREVER.
BUILT IN THE GYM. ELEVATED IN LIFE.
MORE THAN FITNESS.
IT'S A LIFESTYLE.